Social Media
After managing social media accounts with hundreds of thousands of followers, I've learned how to turn content into meaningful results. My approach involves working with you ahead of our shoot to understand what you're looking for and how we can create content that's intentional and meaningful for your brand. Drawing on my experience in content development and social media strategy, I team up with you to craft imagery that's on brand, taps into trends, and is optimized for performance across platforms.
Batch Content
In one session, we’ll capture a full library of photos and videos so you’ve got weeks of social-ready content at your fingertips.
UGC
Content that blends into your audience’s feed, not as an ad, but as a story they want to engage with.
Short Form Video
I help you to craft short-form video content. From trending Reels to storytelling clips, optimized for Instagram, TikTok, and beyond.
Creative Direction
Whether we’re shooting a campaign or everyday content, I’ll help to guide the creative so it’s aligned, on-brand, and effective for your strategy.
2M views // 61.8k likes // 52k shares
Used a relatable message as a way to also share about our priority products.
Took lead to go out late at night to shoot aurora photos. Edited on a quick turnaround to get photos out ASAP the next morning.
8.7K likes // 69 comments
Created engaging content about recent snow fall. Took initiative to shoot content and post early AM
Shot and edited weekly videos with the Trail Crew for updates on trails.
Utilized memes as a way to build the TBP brand, and to highlight products in an engaging way.
Utilized content from athletes, UGC, and internal videos to create a season recap video.
In collaboration with the U.S. Ski Team
Worked closely with internal and external teams to ideate on a World Cup Announcement video. Pulled old footage and utilized new clips sent to me to create an on-brand announcement video.
Worked with F&B to film and edit a quick and snappy reel to promote the Forage & Feast bar.
Shot and edited photos to hype up recent snowfall. Utilized unique photo style that fit brand guidelines.
Coordinated with Patrol to shoot an updated video on an Avy dog. Created a fun way to show that she's growing up and working towards becoming fully certified. Fulfilled business requirement shooting on GoPro.
SheJumps Women's Breakthrough Clinic. Photos used for promo, event graphics, and recaps.
Recreated a popular video to get people to come visit in the Fall.
TIKTOK
Utilized trending CapCut to focus in on skiing/being relatable.
@winterparkresort Maybe... I am a morning person??🕺⛷️ #Ski #Skiing #Snowboarding #SkiTok #Winter #Snow #SkiSeason #Mountains #SkiCheck #ColoradoTok #Meme #MemeCut #fyp ♬ original sound - Winter Park Resort
Utilized trending CapCut to focus in on skiing/being relatable.
Utilizing guest UGC to create an engaging and visual itinerary for a ski trip.
@winterparkresort Save this post ➡️ Need some winter vacation inspo? Here are a few ways to spend your vacation up in the mountains this winter ❄️🏔️⛷️🏂 PS: For just a few more days, you can save up to 30% on lodging, lift tickets, rentals, lessons, tubing, and more—plus exclusive, free experiences! This deal ends Oct 25-- lock in your lodging today! #WinterParkResort #WinterVacation #TripPlanning #WinterItinerary #SkiSavings ♬ original sound - Winter Park Resort
Utilized UGC to create a video that felt inspiring and to spark a want to visit.
A More in-depth look...
Here's a deeper dive into a few projects and how they were incorporated on social media.
Heniiniini": There is Snow on the Ground
Winter Park Resort, in partnership with NativesOutdoors, launched a project featuring a new snow stake installation, updated trail signs with Arapaho language translations, and an art piece at the top of the Gondola. The imagery created was shared across social media and media outlets to highlight these additions and their significance. This initiative was designed to honor Indigenous perspectives on our relationship with the mountain and recreation, while fostering deeper conversations about snow, land, and the connections between people, place, and environment.
Capital Improvements: Snowmaking
As part of one of Winter Park Resort's larger capital improvement projects, we highlighted the new snowmaking equipment, system training, and the employees who help get the season started each year. Utilized photo and video to have a bled of content to use to talk about the improvements.
Capital Improvements: Wild Spur Express
Part of a larger campaign for announcing an upgraded lift called "Wild Spur Express".
Let's Share Your Story!