A group of people gather and socialize at a casual nighttime event outside a brick building.

Sloane Boutique

About:

Located in the heart of Uptown Marion, Sloane is a locally owned women's clothing store offering thoughtfully curated clothing and accessories. Their mission is to create a welcoming shopping experience for all women, and to help everyone feel confident in what they wear.


How we worked together:

Within the first few months of opening, Sloane needed high-quality visuals that reflected the boutique's brand and offerings. Over time, our partnership expanded from one-off branding photo shoots into monthly social media content planning, strategy development, and content creation designed to support growth across their digital channels.

Photography

The Challenge:

As a new boutique, Sloane needed a steady stream of professional images to utilize across their website and marketing platforms. As we created new images, we worked together to maximize our efforts to create strategic visuals that supported social media marketing, new product launches, campaigns, website updates, and promotions.


My Role:

  • Creative direction for larger campaign shoots
  • Product & e-commerce photo shoots
  • Content planning and shot list development
  • Creative direction
  • Fully developed content library with images to be used across multiple marketing channels.
Woman in floral midi dress opening a door at an outdoor cafe patio with red umbrella.
Three women browse outdoor clothing rack on sunny urban sidewalk with flower-adorned street poles and shops.
Red cocktail napkin with
Two women posing on a hotel luggage cart outdoors, one wearing a striped sweater and green hat, smiling.
Veuve Clicquot Brut Champagne bottle with crystal flutes and caviar on elegant table setting.
Sloane gift card displayed on marble tray with Apres beauty products and gold accessories.
Woman in green knit sweater and brown croc-effect leather pants sitting on floor, smiling with curly hair.
Gold clothing rack with navy, white, and gray garments hanging in a boutique store with teal walls.
Four women walk hand-in-hand across a sunny downtown intersection beside a historic brick building.
Woman wearing a black sleeveless mock neck athletic top, shown from the back with hands raised to her head.
Gold French Bulldog figurine with diamond necklace on glass counter in luxury fashion boutique.
Young woman in headscarf smiling on a sunny brick-building downtown street.
Bartender pouring sparkling beer into champagne flute at chrome tap with teal and gold background.
Woman wearing a blue Greyson short-sleeve knit polo top with diamond pattern, paired with a floral skirt.
Woman wearing a blue knit polo top and blue floral print mini skirt, posing barefoot against a gray background.
Stylish boutique clothing store with teal walls, gold accents, hanging racks, and green turf rug near large windows.
Two women laughing and drinking red wine together on an ornate sofa in an elegant brick-walled room.
Woman wearing a black long-sleeve jumpsuit with belt and jogger cuffs, posed sideways on gray background.
Four women laughing and toasting with wine glasses at a cozy bar lounge.
Smiling woman in white pants and black top posing outdoors on a city street with motion blur background.
A woman in a striped top and wide-leg pants with a scarf poses in a vintage-themed room with brick walls.
Exterior storefront with large windows, black iron railings, brick facade, and open sign at number 660.
Woman's hand with manicured nails holding a gold chain necklace over a cream jacket with silk scarf.
Elegant teal dressing room with arched gold-framed mirrors, black curtain, and warm brass wall sconces.

How Sloane Used New Brand Assets Across Their Marketing:

Woman wearing a blue Pointelle Bardot Sweater paired with a floral mini skirt, posing against a neutral background.
Leopard print cropped pants shown in multiple product angles on website with shopping cart details.
Elegant clothing boutique with gold rack displaying tailored suits and jackets in a stylish teal interior.
Elegant private styling suite at Sloane with teal walls, arched gold mirrors, and a clothing rack in a luxury boutique.
Gold chain necklace and ring styled with a white jacket and colorful scarf, showcasing elegant accessories.
Instagram post showing champagne bottles with text overlay about what your favorite champagne says about you.
Elegant boutique clothing store with teal walls, gold-framed displays, and a rack of fashionable garments with the text Everyday Luxury.
A shop by category banner featuring women in stylish outfits browsing a boutique clothing store.

Photography Highlights

4

Brand content shoots completed

300+

Final images delivered

70+

Products photographed

Social Media Strategy + Content Creation

A man holding a French Bulldog and a woman displaying a green handbag smile inside a boutique clothing store.

The Challenge:

As Sloane's brand grew, they wanted to increase their online visibility and grow their audience on social media. They wanted to not only show up consistently, but wanted to find ways to authentically connect with customers.


While I was not responsible for writing captions or posting content on behalf of the client, I worked closely with the owner each month to develop content ideas, create final assets, reviewed monthly analytics, and recommended opportunities for growth.


My Role:

  • Monthly strategy meetings
  • Content calendar planning
  • Content ideation
  • Photography & video creation
  • Performance reporting
  • Analytics review

Before

  • Inconsistent visual branding lead to mismatched graphics, colors, and post styles that made the feed feel disconnected.
  • Content didn't have a clear direction or feel tailored to their target audiences
  • Cover photos and lead photos didn't encourage viewers to scroll through the feed and engage
A collage of fashion boutique Instagram posts featuring a French Bulldog, stylish outfits, group photos, and clothing displays.

After

  • With on-brand and consistent visuals, we transformed Sloane's feed to match their brand aesthetic and visual identity
  • Utilizing our content calendar and strategy, we defined a clear path for Sloane's content each month and targeted key business goals while creating content that was engaging, educational, showcased Sloane's brand through visual storytelling, and targeted their audiences.
A fashion boutique Instagram grid featuring denim, champagne, clothing racks, storefront signs, and styled outfit inspiration posts.

What we created

Examples of posts we created that showcases Sloane's brand personality and intentional storytelling that connected with current and target audiences.

 

Instagram comments showing positive feedback praising an IVF journey share, a shop, and community contributions.
Instagram comments section showing positive reactions like Adorable, Omg super cute love, and Omg yessssss on a post.
Two champagne flutes filled with sparkling wine beside a silver beer tap on a dark counter in an elegant bar setting.

AFTER THREE MONTHS...

7.5%

Increase in followers

36%

Increase in Accounts Reached

77%

Increase in Engagement

112%

Increase in Link Clicks to Website

Data from Sloane's Instagram Analytics

HOW WE MADE IT HAPPEN

Stylish boutique clothing store with teal walls, gold accents, hanging racks, and green turf rug near large windows.

1. Social Media Audit + New Social Strategy


I analyzed previous content to identify what was resonating, what we could improve on, and created a whole new social media strategy based on target audiences and long term goals for social media.

Blue product tag with swirl logo attached to a gold metal clothing rack.

2. Content Calendar + Planning



From there, I created a content calendar, worked with Sloane to understand upcoming launches, and developed our game plan for shooting/creating social media content based on business needs and goals.

White patio furniture arranged along a modern storefront with classic black railings.

3. Content Days


After reviewing the calendar and finalizing our shot list, we scheduled our content day to shoot a whole month's worth of content in an afternoon.

Friends laughing and posing together on urban street at dusk with brick buildings in background.

4. Delivery + Review


After posts were ready for the month, all content was sent to the Sloane team to use on social media and in other marketing needs. We then reviewed performance data to help shape our content needs and strategy for future months.

Whether you need photography, social media guidance, or a little bit of everything, I'd love to hear about your business and explore how we can create something meaningful together!

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