Winter Park Resort - New Lift Installation and Opening
As the former Social Media & Content Specialist at Winter Park Resort, I played a key role in documenting and sharing the progress of the resort’s new lift installation. This case study details how I collaborated with the co-owner of the social media channels to manage construction updates, keep guests informed, address their questions, and create engaging content that communicated construction developments in various ways.
Project Goals
- Keep guests informed about construction progress.
- Communicate updates in a clear and visually compelling way.
- Maintain engagement and excitement around the new lift.
- Answer guest questions and manage feedback across social media channels.
My Role
- Captured photo/video and gathered guest and employee UGC to document the lift installation.
- Coordinated with on-mountain crews to film content showcasing the construction process, providing guests with a behind-the-scenes look at the lift installation
- Worked with various Business Units to get correct information to share with guests.
- Ideated and created engaging posts.
- Monitored audience engagement, responding promptly to questions and comments.
- Shared sentiment and feedback to larger teams.
Results
- Strengthened guest trust with consistent updates and answering questions.
- Heightened guest excitement about the new lift.
- Produced a rich visual archive of the project and supported ongoing marketing and promotional campaigns.
This was a post to share information about the upcoming lift updates and what to expect. Looked to set the expectation that there would be more updates to come throughout the summer.
To keep guests informed on construction updates, I coordinated with on-mountain crews to film content to showcase the construction in an interesting way. By attaching GoPros to the bucket on the helicopter, we created a unique, eye-catching video.
This post was to showcase many of the different projects going on at the resort, including talking about the new lift install.
Utilized a trending meme video format to showcase construction in a fresh, new way while still informing guests of construction updates.
Coordinated with on-mountain staff to help film GoPro clips we could use for a POV shot of the work they were doing.
After months of hard work, it was time for Wild Spur Express to open! We shot content and hyped up the opening of the lift. Through the constant communication on lift construction and updates, guests were excited to try out the new lift.